Having never ordered a new to production car that everyone wants before, it is amusing how much Jaguar, in this case, completely milk the system, really poor part exchange values, no discounts, relatively speaking no deal to be done. Yet, in a year or so's time, when their forecourts are full, they may take a different view and need their customers to feel like they are getting a better deal.
That said, Land Rover have been mightily arrogant for years with the lovely cars they have been selling, so maybe Jag is going the same way.
They offered me a relative pittance for my immaculate 5 series, even WBAC offered more, which is an insult IMO.
All of this said, I almost bought a Tesla Model S, £80k, they won't even take a P/ex, no discount whatsoever, and a 6 month waiting list, so been here before!