catwoman said:
As for waiting to see if production issues get ironed out in the meantime, that raises a whole other aspect that really gets my chimp rattling at the cage! In this day and age, with the instant speed of communication, there is no way we should have to endure a significant time lag before feedback "makes it's way into the production line". Someone else already said it it elsewhere, we should not be treated as Beta testers, we are spending serious sums of money here. We have the right to expect a quality product that is fit for purpose.
Hi CW .. in reality a few months is not a significant time lag for a piece of engineering this complex.
You are absolutely right that the level of testing the public is being subjected to is unreasonable, however expecting zero problems would also be naive so it's a balance we need to be conscious of. As a result when I was asked if I wanted the car early, I said no thanks. My build date is August, which means that some of the learning is built in, but there will be many more tweaks over the coming months and years to the production process. We have the Porsche Macan to blame! JLR make no secret that the car was significant;y re-engineered after the Macan launch. At that point the process become hurried.
I say this as someone who is on the board of a British manufacturing company. Our products have mechanical, electrical and software components, but are nowhere near as complex as a JLR car. Even so we spend many millions a year in R&D and our engineering staff make up 35% of the company. However, with each new product launch we have issues. The difference is, when this occurs someone senior from our company speaks to our customers, offers them a face to face meeting, provides them with a personal contact number, tells them exactly what we are going to do to solve the problem, and then follows up until the problem is resolved.
Some of my most loyal customers are the ones who had the biggest problems with our product, yet we stuck with them through resolution without hiding behind the corporate faceless machine nor making excuses.