The electric tailgate closing is the issue. My Evoque went out of alignment . Started catching roof shut line and scrubbed paint off. Had to be resprayed and refitted. Sounds and looks like same defect!
It also happened on the XF Sportbrake - I didn't have any paintwork damage, but the plastic cover on the latch on the tailgate was catching on the opening and looked very second hand by the time it was sorted. I suspect the 'fix' involved a large mechanic and a long spanner!
There are alignment issues all over mine if I was really picky. Rear door drivers side sits slightly proud of the rear quarter. Not a patch on Audi or merc for quality but I don't care... But like the wife, I Just squint a bit when I look at her... Beautiful