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Right now, the Jaguar side of JLR only makes up 10 per cent of the group's global sales, according to JLR Australia managing director Matthew Wiesner. The mission? Take this ratio to about 30 per cent by 2020.

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The new XE and F-Pace are key to Jaguar's growth. The Jaguar F-Pace crossover stands a good chance of becoming the brand's top seller when it launches in 2016.

Furthermore, if the car-like and sporty F-Pace - an obvious rival to the Porsche Macan - cannibalises some sales from Land Rover fare such as the Discovery Sport, so be it. At least the customer is staying within the wider Jaguar Land Rover (JLR) family.

From there, leveraging common architecture like the big German luxury brands do, a further expansion is mooted. A larger 'J-Pace' crossover with Range Rover tech? A small hatch rival for the Audi A3? An XE coupe and wagon? Who knows, perhaps all of the above.

"We need to be much better, and will be much better as we have modular platforms and drivetrains, when we can then say 'right, instead of having different platforms scattered around the group, by having some uniformity we can start behaving like some of our competitors and saying we can actually do this, this, this and this' with these sorts of vehicles," Wiesner said.

The mission to expand Jaguar is based on people increasingly seeking luxury cars (each of the big Germans, Audi, BMW and Mercedes-Benz, have been growing in double-digits).

The crossover will be officialy unveiled on 14 September 2015 at the Frankfurt motor show, ahead of sales beginning in 2016. It's increasingly clear to see that it'll closely shadow the look of the CX-17 concept car.
 

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But the F-Pace's trump card will be its dynamics and this will easily blow the X3, Q5, GLK and Macan out of the water in handling, steering and ride. The Range Rover Sport, a more traditional 4x4 with proper off-road ability, already trounces the more road-orientated Cayenne, so imagine how good JLR will make the road-biased F-Pace, especially when you consider each Jaguar on sale at the moment easily has the best chassis in their respective classes!
 

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The F-Pace really was the star of the show, not the Porsche Mission E. And the new XF looks equally as good looking too. What was noteworthy is that of all the mass-manufactures, Jaguar has one of the youngest model ranges around with the oldest car, the XJ, being only 5 years old while the F-Type, XE, new XF and F-Pace have all been launched in the past 2 years.
 

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SUVs are and have been all the rage for some years now, so this should do well commercially. The only question is how much of an impact on RR sales it'll have. Yes, other companies, e.g. VW Group, have SUVs under different brands, but the F-Pace and RR/Discovery models will be competing for pretty much the same market sector
 
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