It does not appear popular to me because I have not heard of anyone else ordering one on here or at the dealership I used. I agree it is expensive, particularly if you like another colour equally. I do quite like the idea of having a rare colour, though.
Previously, I had an Evoque in Ipanema Sand, which is also relatively uncommon, despite the colour often drawing very positive comments.
Understandably, there is a reluctance to take risks with resale values these days and manufacturers do not help by limiting dealers' choice of demonstrator specs.
I hoped Aurora Red would be a choice, as on the XF, ideally with a light interior. Neither is available so far with an 'S' model.
Gallium Silver (available from summer?) looks attractive to me, but again a premium paint and it has yet to appear in the flesh, as far as I know.
IRR, BRG and DSB were also possibilities for me, but I am very pleased with the outcome. The positive feedback is also very welcome.