Earlybird said:
I like their optimism that profiteering is a possibility.
Jag will build as many F Paces as they can sell, unlike Porsche limiting Macan numbers or the Range Rover SVR which continues to command a premium.
As noted though, I would like to see the wording of the form. If you sign it then sell the car within 6 months what are they going to do, take you to court??
I would be VERY surprised if in the first few years Jaguar can get anywhere near the Porsche Macan production figures. Porsche made 100,000 Macan in the first 16 months of production
https://newsroom.porsche.com/en/products/porsche-leipzig-milestone-100000th-macan-11144.html
I can't see JLR being able to get that many down the same assembly track as the RRS and XE. They have limited production options until the factory in Slovak opens and I suspect the E-Pace will end up being built there and maybe the new defender.
JLR figures for 2015
Jaguar Land Rover delivers best full year global sales retailing 487,065 vehicles in 2015, up 5%
Land Rover retails over 400,000 vehicles for first time, up 6% year-on-year
Jaguar delivers strongest full year performance in a decade retailing 83,986 vehicles, up 3% year-on-year
That means Jaguar only sold 83k cars in 2015 and this covered several months of XE sales.
My point is to suddenly get another 100k cars made without any additional production facility is almost impossible, yes they could put a nightshift on in Solihull but that takes time to put in place and you also need to make sure your suppliers can support the extra capacity.
Evoque basically had the whole factory producing them 24x6 due to the slow selling freelander at the time but with F-Pace being made at Solihull it's fighting track space with RRS and XE and they currently only run a day/afternoon shift.
I expect 50k-60k F-Pace built a year which means supply will be less than the Porsche Macan - the big question is will demand be in the same league as Porsche Macan.
Just found this article - backs up my thoughts that Porsche Macan production numbers will be higher than the F-Pace
http://www.telegraph.co.uk/business/2016/03/02/jaguar-land-rover-eyes-sales-acceleration-with-f-pace-launch/
Jaguar looking to shift 100,000 cars this year and hoping to get a ratio of 1/3 of sales being Jaguars in the JLR group - So that would make a jaguar target of 160,000 cars - Thats 70,000 more than last year which included a few months of XE sales